Core Purple

The Core Purple is a bold and distinctive color that perfectly embodies our mission to empower builders and deliver truth and encouragement to product teams.

Secondary Palette

The Secondary Palette compliments our Core Purple and allows us to create a harmonious and versatile visual language that can be used across different mediums and contexts. Let's dive in and discover how we use color to reinforce our brand's values and personality.

Color Proportions

These numbers are generalizations, but we should be using our Core Purple brand colors along with Base colors, followed by limited use of secondary colors

Gray & Neutral Colors

Core Brand Usage

Secondary Usage

Usage to avoid

When in doubt, use purple, black, or white.

If you don’t really know what to do color wise, keep it simple. Use our core brand colors in the combinations recommended above.

Although we have other colors, the primary colors are the best to use on a recurring basis.

Overview

Color plays a crucial role in establishing a brand's identity and creating a memorable visual experience. In this section, we will explore the Core Purple, the color that represents our brand identity, and our Secondary Palette.