Logo
Who are we?
Our logomark and wordmark are the simplest forms that define us. The experiences we provide and the way we behave over time is imbued into these shapes. Their consistent appearance and visibility over time brings a familiar memory to the behaviors and experiences we deliver. We must do all we can to continue to behave in a way that reflects our mission and values, to make this logo mean what we believe it should.
Wordmark
Our Mixpanel wordmark connects our name with our logomark making them fair to use interchangably depending on spacing and other considerations.
Logomark
Our X logomark can stand alone without an accompanying wordmark. It's meant to be used in situations where the wordmark has already been seen, or can be seen peripherally.
Clear Space
Clear space around the logo is equal to the cap height and width of X.
Minimum Sizing
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
Here's a schematic showing the minimum size of the two different sets of logos.
Minimum Height
Digital
24px
.5in | 12.7mm
Minimum Height
Digital
24px
.5in | 12.7mm
Color
The Mixpanel logo is only ever used in three colors: black, white and the primary brand purple.
Usage to Avoid
Here are a few things to avoid when dealing with our logo.
When in doubt reach out to the design team.
Partners
Aligning partnership logos should follow clear space rules. The separating line between logos can be created using the X of the reserve logo. Partnership logos font height should extend to the red dotted lines which line up to the top of the X.
